Direct mail advertising is sent to force support squadron (FSS) customers who?

Direct mail advertising is primarily aimed at customers who have voluntarily signed up to receive direct mail information. This strategy ensures that the recipients are interested in the content and likely to engage with the services being promoted. By targeting individuals who have explicitly opted in, the Force Support Squadron (FSS) can create a more effective marketing approach, as these customers have shown a willingness to receive updates and promotional materials. This not only enhances customer satisfaction but also increases the potential for successful engagement with the services offered by the squadron.

In contrast, the other options target groups that might not be as effective for direct mail strategies. For example, individuals who have previously utilized the services may not necessarily want ongoing promotional material unless they have opted in, while people who have never used the services might not have an interest in receiving such information. Additionally, focusing solely on local residents could overlook those who are outside the immediate area but still interested in the offerings, diminishing the potential audience for these communications.